Fortune. 2017. "Unlocking your big ideas" Fortune March 15: 82-89.
"Excerpted from The Net and the Butterfly: The Art and Practice of Breakthrough Thinking, by Olivia Fox Cabane and Judah Pollack, published on Feb. 7, 2017, by Portfolio, an imprint of Penguin Publishing Group"
"Neuroscientists have recently discovered that the secret to breakthroughs lies in our ability to swtich between two modes, the focused and the meandering."
"[The focused mode] It's the one you use to executive, to get things done. Goal-oriented and deadline-focused, it's a champion at making lists, following timelines,and coming in under budget. This part of your brain responsible for this mode is called the executive network, or EN.".
"But your EN alone can't create breakthroughs. It needs help from the more meandering network, the one that creates shower moments. This is our creative network, the default network, or DN. You can think of the DN as a council of breakthrough geniuses inside your brain. The geniuses talk and exchange ideas, half-baked theories, and wild speculations. The DN is the source of all our creativity, all our invention, all our genius..."
Monday, March 13, 2017
Saturday, May 30, 2015
On-hand research topics and resources June 2015
The following are on-hand research topics and resources as at June 2015:
Tuesday, September 9, 2014
e-books of Joseph Ho
To test the features of onlywire. A test
http://josephho33.blogspot.hk/2014/09/list-of-ebooks-of-jkk-ho.html
Saturday, June 28, 2014
Microeconomics - sample assignment June 2014
Assignment
Details
Task 1: The supply and demand model
Conduct an Internet
search to find some statistics so as to gauge the dynamics of supply and demand
for housing in Hong Kong from 2005 to 2011 so as to explain the housing price
movement over the period of 2005-2011.
50%
Task 2: On monopoly
Visit the company
website of Hong Kong Electric Company and evaluate the annual reports of the
company from 2005 to 2011, mainly using the Monopoly theory in Microeconomics. In your discussion, you need to examine how
the market structure of Monopoly affects the business behaviour of Hong Kong
Electric Company.
50%
Assignment
Requirement
1500 words plus
calculations, figures and tables [around 750 words for task 1 and 750 words for
task 2]
Answer all questions
on separate piece(s) of A4 paper with your name and student ID.
You are reminded of
the necessity for clear and orderly presentation in your answers.
Marking
Criteria
The following criteria are used in assessment:
|
Criteria
|
Weighting
|
|
Skills
in conducting Internet and library search for relevant facts:
|
35%
|
|
|
|
|
Ability
to evaluate the facts with microeconomic theories
|
35%
|
|
Writing
skills and report format
|
30%
|
Macroeconomics - sample assignment June 2014
Task 1
Visit the website
of Census and Statistics Department of Hong Kong (re: http://www.censtatd.gov.hk/hkstat/sub/bbs.jsp), and do some additional Internet research;
then conduct an analysis on data related to inflation rates and unemployment
rates from 2008-2012 using the model of Phillips Curve in Macroeconomics as the
main theory of analysis. 40%
Task 2
Similar to task 2,
now gather data on money supply and inflation rates of Hong Kong from 2008-2012
(5 years), and conduct an analysis on the data using Quantity theory of money
as the main theory of analysis.
40%
Task 3
Based on your
discussion in Tasks 1 and 2, you are required to discuss how the inflation rate
situation in Hong Kong affects unemployment rate in Hong Kong 20%
Assignment
Requirement
1500 words plus
calculations, figures and tables [600 words for task 1 and task 2 each; 300
words for task 3]
Answer all
questions on separate piece(s) of A4 paper with your name and student ID.
You are reminded of
the necessity for clear and orderly presentation in your answers.
Marking
Criteria
The following criteria are used in assessment:
|
Criteria
|
Weighting
|
|
Skills
in conducting Internet and library search for relevant facts:
|
35%
|
|
|
|
|
Ability
to evaluate the facts with macroeconomic theories
|
35%
|
|
Writing
skills and report format
|
30%
|
International Marketing Management - sample assignment June 2014
Coursework Assignment (1): individual
assignment (60% of final module grade)
You are required to study the brief marketing
management case “Marketing Microwave Ovens to a New Market Segment” (re: Graham,
C. (2005) International Marketing, McGraw-Hill, pp. 616-617) and carry out the
following task: to develop a strategy to
market White Appliance’s microwave ovens in India for the coming 2 years.
Include target market(s), microwave oven features, price(s), promotion and
distribution in your program. You should also consider both short-term as well
long-term marketing programs. Some of the issues you may want to consider are:
- Indian food preparation versus Western food preparation
- Values and customs might affect opinions about microwave ovens.
- The effects of competition in the market.
Format: A4, Typed single spacing
Individual Project
Word Limit: Circa 2000 words
Assessment Criteria (100%)
（1）
To demonstrate ability to apply
and critically evaluate concepts and theories of international marketing
through the suggested textbook, and assigned readings as well as classroom
discussion. (45%)
（2）
To show independent and
analytical thinking in the case study (35%)
（3）
To show ability to write an
organized and appropriately formatted report (20%)
（4）
Assessment Criteria will mainly
cover Learning Outcomes 1 & 2
Report structure
The report should have an introduction section as well
as a section on conclusions, e.g.
- Introduction
- ...
- ....
- etc
- Conclusions and lessons learned from the application of international marketing management concepts in the case study
References
Appendix
Students are encouraged to develop their
own subsections of the report as long as the content explicitly addresses the
assignment requirements.
Coursework Assignment (II): group
assignment (40% of final module grade)
Your group is to study the case study of “Cultural
Norms, Fair & Lovely, and
Advertising” (re: Graham, C. (2005) International Marketing, McGraw-Hill, pp.
624-626) and address the following questions:
Q1: Is it ethical to sell a product that is, at best, only mildly
effective? Discuss.
Q2: Is the advertising of Fair
& Lovely demeaning to women or is it portraying a product not too
dissimilar to cosmetics in general?
Q3: In light if AIDWa’s charges, how would you suggest Fair & Lovely promote their product?
Discuss. Would your response be different if Fairever continues to use “fairness: as a theme of their promotion?
Discuss.
Q4: Propose a promotion/ marketing program that will counter all the
arguments and charges against Fair &
Lovely and be an effective program.
Format: A4, Typed single spacing
Group Project: 2-3 people per group
Word Limit: 2500 words
Report structure
The report should have an introduction section as well
as a section on conclusions, e.g.
- Introduction
- ...
- ....
- etc
- Conclusions
References
Appendix
Peer evaluation
form
Students are encouraged to develop their
own subsections of the report as long as the content explicitly addresses the
assignment tasks posed.
Assessment Criteria (100%)
（1）
To demonstrate understanding of
the concepts and theories of international marketing through the suggested textbook,
and assigned readings as well as classroom discussion. (30%)
（2）
To show independent and
analytical thinking in the case study (50%)
（3）
To show ability to write an
organized and appropriately formatted report (20%)
（4）
Assessment Criteria will mainly
cover Learning Outcomes 2 & 3
- end -
International Human Resource Management - sample assignment June 2014
Assignment 1 – Team presentation
(weighting 25% of the whole subject)
- Learning outcomes being assessed: 1 and 2
- Group size: 3 students per group (3 is the maximum group size; if there are 4 students left after the class grouping; the 4 students will form two groups with group size of 2)
- Using examples from international hotel corporations, such as Hilton Hotel and Sheraton Hotel, assess (a) the cultural contingencies and individual differences shaping employee behavior (b) human resource management strategies and practices utilized by multicultural organizations.
- Your group needs to make a 15-20 minute presentation and need to submit a set of hardcopy of your presentation slides.
Assessment
criteria and respective weighting for assignment 1
Quality
of presentation: 40%
Knowledge
of relevant management theories: 25%
Organized
reasoning and relevance of examples used: 20%
Quality
of presentation slides: 15%
Assignment 2 – Case analysis (Weighting 75%
of the whole subject)
- Learning outcomes being assessed: all
- Individual assignment with a report in 3,000 words (+/- 5%)
- Study the case of Wolfgang’s balancing act (re: Dowling PJ, Festing, M, and Engle,Sr. A.D., 2008, International Human Resource Management, Thomson, Case 5) and tackle the following 3 tasks:
Task 1: Assess the cultural contingencies that
shape employee behavior in Healthcare
Task 2: Appraise the human resource management
strategy of Healthcare
Task 3: Address the following questions from Question
Block A of the case, name, (a) Should Wolfgang move some of the existing pay
elements across the T account in Figure 2, shifting them from globally
standardized to locally customized? (b) should he add or delete some existing
practices from the T accounts? (c) Should he change the weights or emphases (%)
of existing elements of the pay system? For answers to (a), (b) and (c), you
are required to support your answers with clear justifications.
Assessment
criteria and respective weighting for assignment 2
Knowledge
of the case: 30%
Knowledge
of relevant management theories applied: 28%
Organized
reasoning: 27%
Writing
style and presentation: 15%
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